Marvin Peña --- Mundo and Circulation Editor, Uncategorized

Marvin Peña: Workshops

Marvin Pena


Workshop #1

Who: Pek Pongpaet, Impekable

What: Design for Content Based Application

Where: Pacific J, Hyatt Regency San Francisco

When: March 3, 9 a.m.

In this workshop Pek Pongpaet emphasized how consumers of information obtain it from digital devices, no longer from paper. He pointed out the different times people are connected, but also said through what device people are connecting. He said it is important to know how to present stories based on where and who they could be seen by.

Also, pongpaet talked about the importance of social media in this information consumption society. Facebook was the number one source to be mentioned in the course. Having this in mind, the speaker mentioned the importance of having a website and social media.


No. 1 Take-Away: Design to be seen in different platforms.

No. 2 Take-Away: Know your audience to know when and where to publish.


Workshop #2

Who: Piper Jackson, Sevy, Flytedesk

What: Vendor session: Networking, Résumés and Interviews

Where: Pacific I, Hyatt Regency San Francisco

When: March 3, 10 a.m.

This workshop was about the importance of being prepared when it comes to networking and relating with people. It is important to be prepared because it reduces the tension you might feel in new situations. Be ready to share what you have to give before asking for any favors. Then ask for the help you need.

Piper Jackson also emphasized the importance of having a résumé that is one page because recruiters only take 60 seconds to look them over. Focus on and highlight your skills, then tailor your cover letter for the job you want. Using words from the job description can also increase your chances to obtain the job, Jackson said.

No. 1 Take-Away: Take the time to prepare a resume to increase your success of finding a job.

No. 2 Take-Away: Be concise with your words and avoid long resumes. Focus on your main skills.


Workshop #3

Who: Barbara Kingsley-Wilson, Micayla Vermeeren and Miranda Andrade-Ceja, California State University, Long Beach.

What: Leaving it Better Than You Found it.

Where: Pacific M, Hyatt Regency San Francisco

When: March 3, 1:30 p.m.

This workshop was based on how to handle transitions in the newsroom. Specifically, how to work with the classmates you are going to replace and making a smoother change that doesn’t disrupt the flow of the newsroom.

The speakers discussed the importance of shadowing your predecessor as much as possible because it will allow you to learn quickly and take over the position with more confidence.

Don’t hesitate to ask for help in the training process, this will help you understand everything around you quickly. They reminded everyone that is important to delegate tasks, not just to allow you to work on other stories, but also to give you a new perspective.

No. 1 Take-Away: It is important to realize that you can’t do it all. It is important to have an assistant or someone to help out.

No. 2 Take-Away: It is important to know when a story is going to get cut and recognize that prior production day.  


Workshop #4

Who: Marvin Peña and Diana Aristizabal

What: Can You Hear Me Now?: Creating New Media Outlets

Where: Grand A, Hyatt Regency San Francisco

When: March 3, 2:30 p.m.


Workshop #5

Who: Toni Albertson

What: Journalism as Mad Science

Where: Pacific M, Hyatt Regency San Francisco

When: March 4, 9 a.m.

At this workshop Toni Albertson refers to journalism as a science of trial and error. Albertson said to constantly trying new ways of engaging readers is important. She said that there is no better motivation than knowing your stories are being read.

She said to check where readers are coming from and analyze news closely in order to generate content that matters to your audience. Recognize this and go directly to the audience to look for the stories. Try new things and try to be informed about what is going on campus. Talking to students is important to find those stories that matter, Albertson said.

No. 1 Take-Away: Sometimes the stories are not stories. No one cares. Focus on what matters to the people.

No. 2 Take-Away: Rethink the story. Maybe change the picture and headline. A fresh picture and more catchy headline can change it all.


Workshop #6

Who: Jay Hartwell, University of Hawaii

What: Reforming Print/Web Content for Social Media Engagement

Where: Pacific K, Hyatt Regency San Francisco

When: March 4, 10 a.m.

Jay Hartwell started the presentation focusing on the new ways to measure engagement through clicks and shares. Images are the key of that engagement, he said. Make your pictures work for social media and not just for print. Take different shots that appealing the reader on social media.

He said that headlines must pull people in and be specific, true to the story and less than 90 characters. He also said video is a powerful way to promote a piece.

Captions and descriptions should be social media friendly, and not repetitive. Hartwell finished with pictures and logos. A Logo, he said,  needs to be suited for social media and stories should always have a picture. Pictures add valuable information and engage readers.

No. 1 Take-Away: Be conscious of the pictures you take and think about what is appealing for your social media audience.

No. 2 Take-Away: Be concise and use strong verbs to draw attention for the faster social media reader.


Workshop #7

Who:  Kurt Eichenwald, Newsweek, Vanity Fair and the New York Times.

What: Keynote Speaker: Investigating Trump

Where: Grand A, Hyatt Regency San Francisco

When: March 4, 11 a.m.

“Reality was twisted” With that phrase Kurt Eichenwald started his speech. He said that reporting is difficult and people don’t want to hear a reality from different point of views.

Facts can be used to sell falsehoods, he said. Use the Democratic National Convention scandal as an example, he said, that it was based on things that are not fact. All emails were dated after Hillary Clinton won the candidacy.

Eichenwald also emphasized that journalists should stop conspiracy theories and seek the truth before making judgement. Dig in in the statements and facts.

He said that President Donald Trump will be the most conflicted president in the history due to his business overseas. We are at a point that reporters are not reporters. Most of them don’t understand the country’s realities, he said.

“I want to make sure people have the information to make better decisions. If you need to save space you are not a journalist.” He said.

No. 1 Take-Away: If you don’t know what you are talking about, you have no right to have an opinion that is not based on true facts.

No. 2 Take-Away: You need reporting. Reporting needs effort. Agreeing with something is not journalism. You need to base everything on facts. Journalists need to be accurate and fair, we don’t need to tell the truth.


Workshop #8

Who: Mark Witherspoon, Iowa State Daily

What: Let’s Talk Diversity Without Screaming at Each Other

Where: Pacific K , Hyatt Regency San Francisco

When: March 4, 1:30 p.m.